| Goldbach Group: Significant turnover increase in a challenging market environment |
| 18.01.12 13:52 | |
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CHF 446 million in turnover – 36% turnover increase – high demand for TV advertising, weakening in the online business – international business generates 13% of turnover Kusnacht, January 18 , 2012. Goldbach Group, the leader in the German-speaking region, in Southeastern and Eastern Europe, as well as in Russia, in the marketing of pr ivate electronic, mobile and interactive media and online marketing, has recorded a provisional net turnover of CHF 446 million (prior year CHF 327 million) for the 2011 business year. This corresponds to a 36% growth in turnover, which was achieved purely organically. Net turnover in the business line Goldbach Media increased significantly by 62%. In Switzerland, significant new mandates impacted turnover in 2011 in the business line for the marketing of advertising time on private radio and television. However, the existing portfolio also grew significantly by around 20%. Turnover decreased by 15% in the business line Goldbach Audience, in which the sale of online advertising in Switzerland, Austria and the Southeastern and Eastern European regions are grouped. More than a third of the drop in turnover is attributable to exchange rate effects. Net turnover for the business line Goldbach Interactive increased by 5%. Conceptual, design and technological services for interactive communication and marketing solutions for t he Internet and mobile end devices are provided by the Goldbach Group's youngest business line, primarily in Switze rland. Since mid-2011, Goldbach Interactive is also active in Austria with its extended value creation chain in the online sector; it expanded into Poland in the third quarter. The business line Goldbach Media contributed 76% of the total net turnover, while 15% was ge nerated by Goldbach Audience and 9% by Goldbach Interactive respectively. Due to the strong growth of TV in Switzerland and the negative currency effects, the turnover share of the international business was 13% (prioryear 21%). The definite turnover and EBIT figures will be published on March, 6th 2012. “In an economically challenging market environment, the advertis ing industry increases its use of classic television and radio advertising for brand positioning,” stated Klaus Kappeler, CEO of the Goldbach Group. “Target group-focused online marketing and individual performance marketing should again profit from higher budgets in a rising economic cycle when it comes to the competition for market share.” Goldbach Group company profile Goldbach Group is the leading network for electronic communications solutions as well as the logistics centre for advertising in private electronic, mobile and interactive media such as TV, Internet TV, Radio, Out-of-Home, Online, In Game, Social Media, Search Engine as well as Mobile Advertising. The Goldbach Group is headquartered in Switzerland (Kusnacht -Zurich) and is active in Austria, Germany as well as in Southeastern, Eastern Europe and Russia. Goldbach Group has been listed on the main market oft he SIX Swiss Exchange since June 15th, 2007 (valor no. 487094, ISIN CH0004870942, sympbol: GBMN). Further Information: www.goldbachgroup.com or www.goldbach.com |
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